Cupcake Culture

cupcakes from www-glorioustreats-com

I don’t remember exactly when did it start….. suddenly cupcakes have taken on a whole new persona in Jakarta, the city where I live.

Yes, recently cupcakes have become the hottest trend for everything from birthdays to weddings.

Why Cupcake Culture?

According to consumer trends analyst Chris Carbone, cupcakes appeal to a modern culture that values creativity, authenticity and personalization.

Cupcakes offer more than just a sugary treat, but an experience. By patronizing a boutique cupcakery, consumers  become part of a larger story. Cupcakes also give consumers an opportunity to discuss what they’re eating, and share opinions and photos through social media.

In the United States, cupcake culture has always been prevalent. Cupcake recipes first began to appear as miniature cakes in cup-sized containers in the late 18th and 19th centuries. From October 2010 to October 2011, 669.4 million cupcakes were sold, demonstrating the lasting popularity of cupcakes appearing in specialized bakeries, food trucks and other outlets.

The recent popularity of cupcakes in my country reminds me that during my childhood, my Mom often made traditional Indonesian cupcakes or known as ‘Kue Mangkok’

kue mangkok recipe Indonesianpicture from http://www.recipe-indonesian.com

Kue mangkok literally means bowl or cup cake. It is called this way since traditionally a small porcelain bowl is used as the mould to shape the cake. Kue mangkok is the simplest authentic Indonesian cupcakes.

Kue Mangkok is delicious and it is not very difficult to make. It doesn’t even need baking as the way to make ‘Kue Mangkok’ is by steaming …..

Kue mangkok Ceria - from Alley Kitchen Blogspot compicture from http://alleykitchen.blogspot.com

Here is the recipe of Indonesian Cup Cakes

Preparation time: 3/4 hour Cooking time: 30 minutes For 20 pieces.

Ingredients:

  • 150 gram self raising flour
  • 350 gram rice flour
  • 300 gram sugar
  • 3 tablespoon vanilla sugar
  • 1 tablespoon baking powder
  • Food coloring, red, yellow and green or any color you want
  • 250 cc soda water
  • 200 cc warm water
  • 250 gram grated coconut
  • Salt

Instructions:

  • Mix the rice flour, self raising flour, sugar, baking powder, water, soda water, vanilla sugar and ½ teaspoon salt, stir it until you get a well mixture.
  • Divide the dough in 3 parts, if you want three colors. More parts if you want more different colors.
  • Add the desired color to the mixture and blend it until smooth.
  • While you prepare the mixture, set the steamer on fire until you get boiled water. So if the mixture ready, the steamer will be ready too.
  • Fill the cups that have been already oiled with the mixture about 2/3 full.
  • Put it in the steamer and cooked for 20 minutes. Don’t open the steamer before 20 minutes or the cakes wouldn’t be open like a flower.
  • If you have dried grated coconut, don’t forget to steam it too, so you can have moist grated coconut. Seasoned first with some salt and add some water before you steam it. and serve the ‘Kue mangkok’ with moist grated coconuts.

Enjoy this colorful and delightful Indonesian traditional cupcakes

Kue-mangkuk-tiga-warna-from-resepmasakanhalal-blogspot-compicture from http://resepmasakanhalal.blogspot.com

References:

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2 responses to “Cupcake Culture

  1. aaah, kue itu sebutannya kue mangkok? hanya sering beli dari kecil tanpa tau namanya, cuma kue bolu warna warni bilangnya. heheeh,,ponakan aku juga sukaaa sekarang 🙂

  2. Hi Yunita, terima kasih untuk komentarnya. Kue mangkok dibuat dari tepung beras jadi bukan kue bolu. Yang kue bolu, namanya bolu kukus – memang mirip dengan kue mangkok tetapi berbeda bahan nya.

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